Jersey Advertising: the shape of things to come
Jan 26, 2017 7:10:06 GMT -5
Post by franko on Jan 26, 2017 7:10:06 GMT -5
I mean, if the Celtics buy into it . . .
While racecars are plastered with ads and soccer teams wear sponsors' brands where Americans would expect the team name to be, the NBA is dipping its toe into uniform advertising with a pilot program that allows a single 2 1/2-by-2 1/2 inch patch on teams' jerseys, starting next season.
The first of the big four American sports leagues to allow ads on jerseys, the NBA has said it expects the deals from all 30 teams could bring in at least $100 million annually. The Philadelphia 76ers and Sacramento Kings already have jersey deals with StubHub and Blue Diamond almonds.
"That's the next thing," said Celtics coach Brad Stevens, who downplayed the break with tradition by noting that the league that has already moved toward alternative uniforms for Christmas Day games and other special events. "I mean, we wore grey with sleeves yesterday."
the full article
While racecars are plastered with ads and soccer teams wear sponsors' brands where Americans would expect the team name to be, the NBA is dipping its toe into uniform advertising with a pilot program that allows a single 2 1/2-by-2 1/2 inch patch on teams' jerseys, starting next season.
The first of the big four American sports leagues to allow ads on jerseys, the NBA has said it expects the deals from all 30 teams could bring in at least $100 million annually. The Philadelphia 76ers and Sacramento Kings already have jersey deals with StubHub and Blue Diamond almonds.
"That's the next thing," said Celtics coach Brad Stevens, who downplayed the break with tradition by noting that the league that has already moved toward alternative uniforms for Christmas Day games and other special events. "I mean, we wore grey with sleeves yesterday."
the full article
